12Society Grabs Michael Strahan, Nets Funding From Groupon Co-founders, BeachMint President

When we last heard from 12Society -- the stealth startup described as a "guy-focused lifestyle platform built on the intersection of culture, technology and commerce" -- San Francisco Giants' starting pitcher and World Series Champ, Tim Lincecum, had just joined as a co-founder. At the time, the team said more "big name" co-founders were on the way, and, today, the startup made good, announcing the addition of long-time New York Giant, Super Bowl winner, and current media analyst on Fox NFL Sunday and others, Michael Strahan to its founding roster. While few celebrity-founded startups have stood the test of time, 12Society is taking steps that it believes will ensure its longevity. Last month, it added a number of veteran entrepreneurs to its advisory board, and, today, as it prepares for launch, the startup revealed that it has closed a round of seed financing from Chicago-based seed/venture firm Lightbank as well as from Diego Berdakin, the co-founder of venture-backed commerce startup BeachMint.

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