MA module: Social Media Campaigning | internet.artizans

I'm teaching this new MA module on Social Media Campaigning this term (Spring 2013). I'll update the list of lecture links each week as we go through the course. The hashtag is #smcampn.?

introduction

"This course will immerse participants in the latest developments around social media campaigning. It will explore the underlying dynamics of change around political and social campaigns and their interactions with companies and government. This participatory module will explore the affordances of technology, digitally-enabled crowdsourcing and participation, and new practices of prototyping and agile campaigning. This course will be relevant to students from a range of disciplines including political science, media & communications, and entrepreneurship. It will engage with external communities and take a connectivist approach to learning. Lectures will be combined with peer-to-peer group work and hands-on experiments with a range of tools".

syllabus

1. social media as a platform (lecture 1 links): tracing a path from "Grass Horse Mud Style" past the "Sh!t Online Organizers Say" we find that social media has escaped the organisation while becoming strategic enough for war. Along the way we pick up some useful terms (striation, affordances and hacktivism) with which to dig deeper in to these changes.

2. agile campaigns and social movements (lecture 2 links): "Agile movements are continually emerging from the underlying flow of micro-political acts" - in particular we look at NOTW, UK Uncut, and the mobilisation against cuts in disability benefits. We uncover parallels with Spain's 15-M movement and trace the characters of these movements through the mobilising affect of the hashtag.

3 .crowds and participatory tools

4. mapping as campaigning

5. making as campaigning

6. social business and openness

7. hacktivism & internet freedom

8. prototyping and prefigurative politics

9. breaks & flows: the post-structural philosophers of social media campaigning

Source: http://www.internetartizans.co.uk/socialmediacampaigning

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