Wednesday, April 17, 2013
Turn Report Shows A 15 Percent Increase In Display Ad Costs And A 45 Percent Drop In Mobile
A new report from online advertising company Turn suggests that costs for display advertising, video ads, and other rich media are rising, while those for mobile and social ads have fallen. The report also looks at a category of consumer that advertisers are spending heavily to reach ? a group that Turn calls the "digital elite." The report is based on activity on Turn's ad-buying and data-management platform between January and March. The company says its technology makes more than 50 billion advertising decisions every day.