Friday, June 7, 2013

Apple reportedly teaming up with Brightstar to start in-store iPhone trade-in program

Bloomberg reports that Apple will be starting an iPhone trade-in program in an effort to increase the uptake of the iPhone 5. According to the always erudite "people with knowledge of the plans," Cupertino has tapped wireless distributor firm Brightstar to help run the exchange program through Apple stores -- allowing customers instantaneous trade-ins instead of having to deal with the endless shipping wait times of online exchanges. We've reached out to Apple for comment, but if the news is true, you can bet that Cupertino isn't likely to confirm it until next week at WWDC.

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Source: Bloomberg


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